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Kent based transport and logistics provider S&S Distribution are supporting Tonbridge based drinks manufacturer and distributor Atom Group to deliver their busiest time of year once again, as they plan for another bumper Christmas period. 

Atom Group is a pioneering offering, with a stable that includes the award winning e-commerce platform Master of Malt, wholesaler Master of Malt Trade, distributor Maverick Drinks and their own drinks development and production arm Atom Brands (which is behind renown bottles that include Bathtub Gin, Rumbullion! and Jaffa Cake Drinks). 

Since partnering with S&S for the last seven years, both companies have seen triple growth across both workforce and physical premises. Now, as the businesses prepare for the festive period it is clear that the relationship has enabled the opening of new markets within the drinks industry over the past year.

“The holiday season is inevitably a busy time for the drinks industry and it is therefore vital that we ensure we maintain a consistent delivery service on behalf of Atom during this period,” says Romas Kusneraitis, Director S&S Distribution.“The rapid increase in deliveries requires essential planning to get ahead of the game and ensure there are enough vehicles to cover each of our delivery routes.  

Over the years this partnership has gone from strength to strength growing exponentially from 10-15 pallets per week at the start of the relationship to what will be between 100-200 pallets per week during peak period this season. Throughout its relationship Atom have needed a flexible distribution service that can react quickly to the ever-changing landscape with the run up to Christmas being no exception.  

“We pride ourselves on our delivery turnaround as a business”, explains Chris Staplehurst, Head of Physical Operations at Atom Group. “After the impact that Covid has on the hospitality industry we are predicting that this year will be a record breaking one to deliver to both on and off trade. As we deliver nationally, within 24 hours, having a partner that can keep pace with us is imperative.”

S&S provides a daily stand trailer to Atom when increased pallet loads are expected, during the busier holiday periods, and a second trailer often dispatched to fulfil any remaining pallet requirements. This specialist service allows Atom to fully utilise the trailer space without the worry of missing dispatch schedules or delivery dates.